Category Archives: Tech

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Oltrarno, the first app for the other side of Florence

FLORENCE, ITALY – There’s another side of Florence waiting to be discovered, just over the Arno, filled with artisan workshops, quaint restaurants and trattorie and Florentines who still carry out their daily lives far from the tourist crowds. Oltrarno su misura is the first guide dedicated entirely to the Oltrarno and its dense weave of small streets that wind around the most famous noble palaces and their magnificent gardens, the churches overlooking the lively piazzas and the thousands of aromas wafting from the workshops, permeating every corner of the city.

The guide has come to fruition after two years of hard work by the City of Florence, the Florence Chamber of Commerce, Oltrarno Promuove 2.0, and the trade associations, with the contribution of Fondazione CR Firenze. The journey through this other side of Florence unfolds across 280 pages of never-before-seen images taken by a team headed by photographer Dario Garofalo, curated by the publisher Gruppo Editoriale.

Oltrarno su misura is also a free app, Oltrarno App: with one click, you can explore these places, all geolocated, for the best Oltrarno experience possible.

The knowledge from which the Oltrarno gains its strength is the result of an unparalleled tradition of craftsmanship. Oltrarno su misura is a collection of the fruits of these experiences, presenting them to you with spotlights dedicated to artists, craftsmen, antiques dealers and the faces of fashion, food, theater and a lifestyle that has made Florence famous throughout the world.

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Oltrarno su misura tells of a Florence marked by authenticity, waiting to be discovered and explored, step after step, with four itineraries through the neighbourhoods that mirror the great soul found of the left bank of the Arno:  San Frediano, Porta Romana, Santo Spirito and San Niccolò. Each one has its own story, what makes it special, and each one offers an exclusive look at the different microcosms that are filled to the brim with craftsmanship and poetry.

The guide accompanies readers through the beauty of one-of-a-kind places, true –must-sees: 13 museums, 14 churches, palaces, of which the guide has selected the 27 most important ones, and gardens, the green lungs of Florence.

Enriching this tale of Florence are curiosities: from the origins of the calcio storico, to the Sala Bianca, where Italian fashion as born, to the tabernacles and gonfalons, the earliest precursors to quarters. Finally, the more than 800s botteghe, or workshops, can be found listed inside the guide.

Read the Italian version of this post.

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Raphael, the lord of arts

Raphael, the lord of arts in 3D 4K opens in theaters

FLORENCE, ITALY – Raphael, the lord of arts is the new movie produced by Sky and Nexo Digital, in collaboration with the Vatican Museums, and Magnitude Film. Out in selected Italian movie theaters just for three days: April 3, 4, 5, 2017.

The Raphael’s new technology

After the great success of the first three documentary movies (among them the Uffizi in 3D 4K), here is the retrospective devoted to the painter of Urbino, celebrating with an innovative and very cinematic aspect.

In the movie, recognized by MiBACT of national cultural interest, important names of Italian cinema will lend their faces to Raphael, the Fornarina, Giovanni Santi and Pietro Bembo; we are talking about Flavio Parenti, Angela Curri, Enrico Lo Verso and Marco Cocci.

Raphael, the lord of arts will make use of the latest technologies related to the big screen, such as 3D and UHD, for a total duration of 90 minutes, and from May 27, 2017 it will be addressed in another 60 Countries around the world .

The movie is amplified by the most advanced 3D and 4K cinematographic technology, involving a genuine arsenal of trolleys, mechanical arms, helicopters and drones. To these are added the techniques of dimensioning, which permit a full immersion into the works themselves.

The Raphael’s plot

Few figures in the history of art have had a life as intense and richly evocative as Raphael Sanzio. Although he died at the young age of 37, he was able to leave an indelible mark on the history of art.

Orphaned at the age of eleven, the only path open to Raphael was to follow in his father’s artistic footsteps: a courageous choice that was to prove most fitting. In fact, while still a boy, at 17, he was made magister, a glorious beginning to a triumphant career.

From enfant prodige to prince of the arts in a two-decade span, Raphael was able to turn his extraordinary personal contacts into the stepping stones of success. He became the favorite of Popes and the powerful, loved life and lived it to the fullest without remorse, intensely and passionately.

The Raphael’s Florentine period

Raphael lived in Florence from 1504 to 1508. This provided him with the opportunity to continue his artistic development, for the city, at the start of the fifteen hundreds, was one of the world’s primary centers of art, in whose streets one could meet Michelangelo and Leonardo, truly at the acme of Western art.

The works from these years are essentially portraits and Madonnas that depict the essence of female and maternal beauty, a celebration of sweetness and grace. Among them The Portrait of Agnolo Doni and the Portrait of Maddalena Strozzi, Agnolo Doni’s wife, along with several Madonnas, including the Madonna del Cardellino, the Belle Jardinière and the Madonna del Baldacchino.

Raphael Sanzio, Madonna del Cardellino



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