FLORENCE, ITALY – Pitti Uomo 82 will be held in Florence, at the Fortezza da Basso, 19-22 June 2012. There will be around 1020 brands at the Fortezza da Basso, plus another 70 women’s collections at Pitti W at the Dogana. The fair’s place as the key reference on the international fashion scene is confirmed by the figures: of participating firms and the continuously growing number of applications we receive from prospective exhibitors. And then there are the buyers: the last winter edition of Pitti Uomo welcomed more than 32,000 visitors, 20,000 of whom were buyers from the world’s most important retailers, large and small.
Special projects, previews and important returns. More and more of the great names in international fashion are turning to Pitti Uomo – and Florence – as the occasion and place to present special projects and new collections, and to launch their global marketing strategies at the start of each season. This means that we are receiving growing numbers of requests from vendors who want to stage innovative events to attract the top buyers and the international press.
Pitti Immagine proudly presents the fourth edition of “Who is on next? Uomo”, the competition open to new talents in men’s fashion, produced in cooperation with AltaRoma and L’Uomo Vogue. In June the collections will be displayed at the Lower Floor of the Main Pavilion. The names of the finalists are: Francesco Alosi, Erїck Bjerkesjo, Andrea Cammarosano and Lucio Vanotti for prêt-à-porter and Move Officine del Cappello and YOU footwear for accessories. And, there will be something new: Yoox.com, as online retail & media partner, will award a special prize to the finalist deemed to be most the most “cutting edge”.