Oltrarno, the first app for the other side of Florence

FLORENCE, ITALY – There’s another side of Florence waiting to be discovered, just over the Arno, filled with artisan workshops, quaint restaurants and trattorie and Florentines who still carry out their daily lives far from the tourist crowds. Oltrarno su misura is the first guide dedicated entirely to the Oltrarno and its dense weave of small streets that wind around the most famous noble palaces and their magnificent gardens, the churches overlooking the lively piazzas and the thousands of aromas wafting from the workshops, permeating every corner of the city.

The guide has come to fruition after two years of hard work by the City of Florence, the Florence Chamber of Commerce, Oltrarno Promuove 2.0, and the trade associations, with the contribution of Fondazione CR Firenze. The journey through this other side of Florence unfolds across 280 pages of never-before-seen images taken by a team headed by photographer Dario Garofalo, curated by the publisher Gruppo Editoriale.

Oltrarno su misura is also a free app, Oltrarno App: with one click, you can explore these places, all geolocated, for the best Oltrarno experience possible.

The knowledge from which the Oltrarno gains its strength is the result of an unparalleled tradition of craftsmanship. Oltrarno su misura is a collection of the fruits of these experiences, presenting them to you with spotlights dedicated to artists, craftsmen, antiques dealers and the faces of fashion, food, theater and a lifestyle that has made Florence famous throughout the world.

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Oltrarno su misura tells of a Florence marked by authenticity, waiting to be discovered and explored, step after step, with four itineraries through the neighbourhoods that mirror the great soul found of the left bank of the Arno:  San Frediano, Porta Romana, Santo Spirito and San Niccolò. Each one has its own story, what makes it special, and each one offers an exclusive look at the different microcosms that are filled to the brim with craftsmanship and poetry.

The guide accompanies readers through the beauty of one-of-a-kind places, true –must-sees: 13 museums, 14 churches, palaces, of which the guide has selected the 27 most important ones, and gardens, the green lungs of Florence.

Enriching this tale of Florence are curiosities: from the origins of the calcio storico, to the Sala Bianca, where Italian fashion as born, to the tabernacles and gonfalons, the earliest precursors to quarters. Finally, the more than 800s botteghe, or workshops, can be found listed inside the guide.

Read the Italian version of this post.

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