Three days of tasting and lifestyle experiences

Taste 2012FLORENCE, ITALY – Pitti Immagine presents the seventh edition of “Taste. In viaggio con le diversità del gusto”, at the Stazione Leopolda in Florence from 10 to 12 March. Taste, dedicated to excellence in tastes, and food lifestyles and the child of Pitti Immagine and gastronaut Davide Paolini, is the Italian parlor for good eating and good living. It is the place where the world’s best members of the haute gastronomie community gather, along with the ever-growing number of foodies, the people who seek out quality foods and new taste trends.

This edition of Taste will feature about 250 firms selected among niche producers of excellence from nearly all the regions in Italy. They will present their products and latest creations in the Leopolda and the Alcatraz area in a special setting designed for this edition by architect Alessandro Moradei.

Over the years, TASTE has become an enjoyable and enthusing experience for members of the food and food service industries and the general public. It is a multi-sensory journey of discovery aimed at finding and defining the many ways we express and experiment tastes today.

The Taste menu for this edition: Taste Tour an itinerary that will allow you to sample the products presented by the 250 exhibitors to become acquainted with – and learn more about – Italy’s gastronomic riches; there will be lots of things, old and new, to discover, from the concentrated white truffle cream to ground dried capers, from salami to wine, from aged cow cheese to mild pecorino, from handmade pasta from Italy’s major pasta factories to figs preserved in balsamic vinegar, to saffron liqueur, to chocolates filled with Limoncello cream to red eggplant jam to.

Taste Tools is the area dedicated to designer food and kitchen items, tools for chefs and for those who love to cook – from kitchenwear to professional kitchenware. The exhibitors include: Angelo Po, Cristalleria Zalto – Linea Denk’Art, Gandini Foodwear, Irinox Fresco, La Marzocco, Mario Luca Giusti, MBT, Mondo Molino, Riccardo Barthel, and Vizi di Gola.

 Taste Shop is the “department store” for exclusive foods – with over 1,500 items in the catalogue and sales exceeding 21,000 pieces last season. This is where to buy what you see and taste around the fair.

Taste Ring, is the cultural-gastronomic arena orchestrated by Gastronaut Davide Paolini who was recently elected “Person of the Year” in the poll conducted by the online daily Italia a Tavola.

During its three days, the 2011 edition of Taste welcomed 12,000 visitors (a 20% increase over the previous year), and enjoyed fantastic media coverage. The many events around the city, under the FuoriDiTaste banner were also a huge success with the public and the press. Reed the complete programme: Taste-FuoridiTaste2012.

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