FLORENCE, ITALY – Italian real estate company based in Prato, Prime Investimenti, announced that it is opening a 31-apartment vacation ownership resort called the “Hilton Grand Vacations Club at Borgo alle Vigne” in Tuscany with Hilton Grand Vacations.
Borgo alle Vigne is located in the middle of Tuscany, close to the hilltop village of Peccioli, between Florence and Pisa. It is the Hilton brand’s first foray into Tuscany. Construction work is underway and the resort is expected to open in 2013.
Hilton Grand Vacations has been appointed to provide sales and marketing services for weekly vacation ownership intervals at the resort, and Best International has been appointed to provide sales and marketing services for the fractional ownership element. Hilton Grand Vacations will also be responsible for providing homeowners’ association management services and resort operations.
Mark Wang, president of Hilton Grand Vacations, said that “the project provides an extraordinary opportunity to expand the Hilton Grand Vacations Club brand in Europe. We are looking forward to introducing this iconic location to our 176,000+ Club Members, who favour Italy among their top travel destinations.”